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This site had the following on the homepage, "Northern Californias leading supplier and installer of car entertainment systems, custom upholstery, sunroofs, and more." We noticed that the web page said " Bullet Audio Sunroof and Leather is Northern Californias leading provider and installer of car customization options, including entertainment systems, custom upholstered seats, sunroofs, and more." It also stated " Custom seating and sunroof design and fabrication. Our sunroof and leather technician specializes in the insta." The header had navigation as the highest ranking keyword. It was followed by factory navigation options, mobile video, and auto interior which isn't as ranked as highly as navigation. The next words the site uses is heated seats. air conditioned seats was also included and could not be viewed by search crawlers.